Fake is cool: Luxury brands are urged to embrace the rise of #dupe
High-end brands should ‘lean in’ and embrace the #dupe subculture that feeds on recommending duplicates or cheaper alternatives to luxury products, social media experts advise. Dupes, counterfeits and brand imitators are not new: the first wave of beauty YouTubers highlighted cheaper products as early as 2010. But in the past, buying imitation items was mainly … Read more