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Power grids cracking as AI demands rise – BBC News

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Image source, Getty Images Image caption, The electricity demand of data centers is expected to double between 2022 and 2026 Item information Author, Chris Baraniuk Role, Technology reporter 4 hours ago There’s a big problem with generative AI, says Sasha Luccioni of Hugging Face, a machine learning company. Generative AI is an energy hog. “Every … Read more

Fake is cool: Luxury brands are urged to embrace the rise of #dupe

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High-end brands should ‘lean in’ and embrace the #dupe subculture that feeds on recommending duplicates or cheaper alternatives to luxury products, social media experts advise. Dupes, counterfeits and brand imitators are not new: the first wave of beauty YouTubers highlighted cheaper products as early as 2010. But in the past, buying imitation items was mainly … Read more