Apple’s stock price continues to rise following this week’s WWDC keynote, where it introduced an Apple Intelligence suite of AI features for the iPhone, iPad and Mac. In today’s intraday trading, Apple overtook Microsoft to once again become the world’s most valuable company, but the two tech giants could trade places all day long.


Apple stock crossed the $200 mark and set a new all-time high on Tuesday. Today, the stock is up another 3% at the time of writing. Generative AI has been a buzz topic for investors since ChatGPT debuted in 2022, and Apple finally unveiling its own strategy for the technology has likely contributed to this wave.

Apple Intelligence features let users summarize text, create custom emojis and images, receive priority notifications, and more. Siri also gets smarter with Apple Intelligence, with better language understanding and more controls per app. Features require an iPhone 15 Pro or later, or a Mac or iPad with an M1 chip or later.

Apple had a market cap of $3.28 trillion at the time of writing, compared to $3.25 trillion for Microsoft.

Popular stories

Revealed: iOS 18 works with these iPhone models

iOS 18 will be compatible with the same iPhone models as iOS 17, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. iOS 18 will be compatible with the iPhone Here’s the full…

Apple announces iOS 18 with new customization features, redesigned Photos app, and more

Apple today previewed iOS 18, the next major operating system update for the iPhone, bringing new customization features, a redesigned Photos app, and more. iOS 18 includes new home screen customization tools. App icons now feature dark mode and users can color them to create a unique look. Apps can now also be placed freely on the home screen. The control…

WWDC 2024 Apple Event Live Keynote coverage: iOS 18, Apple’s AI Push, and more

Apple’s Worldwide Developers Conference (WWDC) kicks off today with the traditional keynote at 10 a.m. Pacific Time. MacRumors will be at the event and we’ll be sharing details and our thoughts throughout the day. We expect a number of software-related announcements with a focus on Apple’s efforts to integrate AI into its operating systems and apps….

There’s a huge iPhone upgrade coming this week, but these devices will miss out

Apple is planning a major AI overhaul in iOS 18, with a feature set it’s calling “Apple Intelligence.” However, these new features won’t work on older iPhones, even though they do appear on the new operating system’s device compatibility list. Apple’s initial AI roadmap for iOS 18 is said to consist of two parts: basic AI features that will be handled on the device, and more advanced…

Apple offers updated look at next-generation CarPlay at WWDC 2024

Apple today shared some WWDC 2024 coding sessions regarding its upcoming next-generation CarPlay system, ahead of its launch later this year. The sessions include many updated next-generation CarPlay images, one of which reveals new Vehicle, Media and Climate apps in action for the first time. MacRumors previously discovered evidence of these apps in the iOS 17.4 beta. Next generation…

New: iPadOS 18 offers support for these iPad models

iPadOS 18 will end support for iPad models equipped with the A10X Fusion chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS and iPadOS updates . In other words, iPadOS 18 will drop support for the 10.5-inch iPad Pro and the second-generation 12.9-inch iPad Pro. Support for the sixth generation iPad, which uses the…

iOS 18 adds pop-out bezel animation when pressing iPhone buttons

iOS 18 includes a small but interesting change to the buttons on the iPhone, adding a more visual element when changing the volume, activating the action button, or locking the screen. When you press an iPhone button in iOS 18, the screen edge bulges out slightly. This feature is available for the volume buttons, the action button and the power button, and will probably also be used for…