When Does Prime Day End? Plus, 19 Last-Minute Deals Worth Shopping For

Amazon Prime Day, the midsummer shopping extravaganza, is coming to an end. It officially began on July 16 and ends today, July 17, 2024 at 11:59 p.m. PDT (that’s 3 a.m. EDT tomorrow, July 18). That means you still have a little while to shop for the best discounts across a variety of categories. Some notable deals we spotted include nearly $160 in savings on our top pick portable air conditioner, 50% off this Waterpik water flosser, and rare discounts on coveted Apple products like the AirPods Pro, AirPods Max, and Apple Watch Series 9.

You’ll need a Prime membership to view these deals and take full advantage of any remaining discounts before Amazon Prime Day ends later today. With that in mind, here are 19 deals worth shopping today before the sales event officially ends. And while you’re here, check out what other readers think are the best Prime Day deals , and find answers to all your Amazon Prime Day 2024 questions.

Best Amazon Prime Day deals at a glance:

  • Samsonite Freeform 28-Inch Expandable Spinner: Now $180, Was $280 (36% Off)
  • Apple AirPods Pro (2nd Gen): Now $169, was $249 (32% off)
  • Apple Watch Series 9 with GPS & Cellular (41mm): Now $280, was $399 (30% off)
  • Waterpik Aquarius Water Flosser: Now $50, was $100 (50% off)
  • Philips Sonicare DiamondClean Smart 9500: now $159.95, was $280 (43% off)
  • Revlon One Step Volumizer: Now $30.87, Was $70 (56% off)
  • Amazon Fire Stick HD: Now $18, was $40 (55% off)
  • Amazon Echo Dot: Now $25, was $50 (50% off)
  • iRobot Roomba s9+: Now $500, was $1,000 (50% off)
  • Hydro Flask Travel Tumbler: now $27.93, was $39.95 (30% off)
  • Yeti Camino 20 Carryall: now $91, was $130 (30% off)
  • Ninja Air Fryer XL: Now $90, Was $160 (44% off)
  • Ninja Creami Ice Cream Maker Bundle: Now $200, was $230 (13% off)
  • LG C3 OLED Evo 4K TV (77-inch): now $1,997, was $3,500 (43% off)
  • Lenovo IdeaPad 3i Laptop (12GB RAM): Now $349.38, Was $599 (42% off)

Shop the best Amazon Prime Day deals

The Samsonite Freeform Expandable is one half of one of our top luggage picks, known for its quality construction and reasonable sticker price. With a 36% discount, it’s priced lower than normal.


If you’re in need of a new set of AirPods, you can buy a pair now and save 32%, which is $80 off the regular price. This pick also comes with a USB-C charging port and up to twice the active noise cancellation capabilities.


The popular Series 9 Apple Watch is a smart workout companion, with features to track your movement and fitness levels. It also comes equipped with a host of other smarts, including REM, core or deep sleep analysis, plus temperature monitoring for overall wellbeing and cycle tracking.



Our product reviewer called the Aquarius Water Flosser “the best Waterpik”—and now it’s 50% off. Read his full review to learn more about the handy device.


Philips Sonicare DiamondClean Smart 9500 electric toothbrush

Designed to remove up to 20x more plaque than a manual toothbrush, this supercharged electric toothbrush comes with five brushing modes and three intensity levels to personalize your teeth. A light ring on the handle flashes if you apply too much pressure and connects to a smartphone app for more real-time brushing guidance.


Revlon’s One Step Volumizer blowout brush speeds up your routine with four heat settings, so you can style and dry quickly. The versatile 2.4-inch barrel is designed to build volume, shine, curls and waves — and it’s now just $31.


Forbes Vetted readers are grabbing the Fire TV Stick while it’s 55% off , and it’s not hard to see why. The plug-and-play device is easy to set up and has an intuitive interface.


If you or your family are frequent Alexa users, you’ll want to grab the Amazon Echo Dot, which is currently on sale for 50% off . This smart device can play music from popular streaming services, set alarms and timers, turn lights on and off, and more. Its multi-functionality and affordable price made it our top pick in our review of the best smart home devices.



This popular 40-ounce Hydro Flask comes in an endless assortment of cool, trendy colors and is insulated to keep your drinks ice cold with a leak-proof design and flexible straw. It’s now under $30, so you might want to stock up and give it as a gift.


For road trips and tailgating events, the Yeti Camino 20 all-purpose utility bag is made of durable, waterproof material, and features crossbar handles and fold-out dividers. Get it while it’s under $100.


With its generous XL capacity, including a 5.5-quart non-stick basket and crisper plate, you can cook up to 3 pounds of family-sized food in this air fryer, like French fries or wings. It also has five cooking programs (Air Fry, Air Roast, Bake, Reheat, Dehydrate) for added versatility, and both the basket and crisper plate are non-stick and easy to clean (simply throw them in the dishwasher).


Ninja’s Creami Ice Cream Maker makes ice cream, gelato, milkshakes, sorbet, smoothie bowls, and more, with seven one-touch programs. This machine was extremely hard to get your hands on when it first hit the market, so our advice is to grab this bundle now while it’s still on sale and available.


If you’re in the market for a new TV, Amazon Prime Day is one of the best times to buy one. This highly regarded LG pick is packed with features, including AI-powered deep learning that analyzes your viewing habits and chooses the best picture and sound settings for your content. Right now, you can save over $1,500 off the regular price, which is an excellent deal.


If you need a new laptop, this Lenovo IdeaPad is a top choice: it has 12GB of DDR4 RAM for running multiple apps and browser tabs simultaneously, plus a 256GB hard drive for speedy boot-ups and data transfers. For under $360, this laptop comes well-equipped for a very reasonable price.


Our product reviewer tested the Whynter Portable AC in the sultry Florida heat and found it to be the best overall. Get it now for just over $500.


Crest 3D Whitestrips are consistently rated top for their professional-like results. Currently under $50, this kit comes with a blue light device that weakens stains so the whitening agent can work more effectively.


This popular gel cream adds and locks in moisture without irritating the skin. It’s almost the lowest price we’ve ever seen, under $13.


When does Prime Day 2024 end?

Amazon Prime Day 2024 ends today at 11:59 p.m. PDT, July 17. That means shoppers on the East Coast can shop until nearly 3 a.m., extending into the early hours of tomorrow morning. All Prime members initially had 48 hours to shop the sale. Here are the Prime Day deals Forbes Vetted readers are shopping for the most.

How long is Prime Day 2024?

Prime Day 2024 will officially last for 48 hours. That said, some discounts last after the sale ends, like in home and kitchen, beauty, and tech. These Prime Day deals often only stick around for a day or two, in our experience.

Will there be a second Prime Day in 2024?

Yes, for now. While no official dates have been announced yet, Amazon’s second annual Prime Day deals event, Prime Big Deal Days, is expected to take place sometime in the fall of 2024. It ran from mid-October of last year.

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