What Exactly Is Prime Day? How Amazon’s Massive Deals Day Works

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Now that summer is here, there’s one major shopping event you’ll want to mark your calendar: Amazon Prime Day 2024. This year, the massive two-day sales event returns on Tuesday, July 16 and Wednesday, July 17, 2024We expect to see our best prices of the season, with thousands of items heavily discounted.

Whether you are looking for a new tv, Laptop, household items or pet suppliesAmazon Prime Day 2024 is the best time to buy. In addition to incredible savings, Prime members can also enjoy exclusive access to lightning deals and early promotions.

CBS Essentials will help you prepare and answer everything you need to know about the event, including what Amazon Prime Day is, when to expect it, how to get 50% off a Prime membership, and more.

Bookmark this page to stay up to date on all things Prime Day, including the best deals and savings.


What is Amazon Prime Day 2024?

Amazon Prime Day is an annual sales event for Prime members. During the sale, you’ll find significant discounts on a wide range of products, from electronics and appliances to everyday household essentials. Prime Day spans multiple days and is known for flash sales, limited-time deals, and special promotions.

Some of the offers and promotions we offer are:

  • Lightning Deals: These offers are designed so that you won’t miss them, but they are valid as long as the item is not sold out.
  • Spotlight Offers: These offers usually apply to products that are in high demand and last longer.
  • Exclusive launches: New products often launch on Prime Day, and Prime members get priority access to them.
  • Offers by invitation only: You’ll need to request an invite in advance for these Prime Day deals; not all Prime shoppers will receive an invite. Amazon has announced that you’ll get up to 40% off Sony wireless headphones, 30% off the Peloton Original Bike+, up to 60% off a Citizen Chronograph Watch, and 40% off a Speedo Champion Signature Swim Bundle — all as invite-only deals.

Amazon typically begins promoting Prime Day well in advance, often giving shoppers a peek at some of the deals that will be available before the event officially begins. It’s a good idea to keep an eye out for announcements or sign up for alerts directly from Amazon to stay up to date on any special deals that might be part of Prime Day 2024.

When is Amazon Prime Day 2024?

The dates for Prime Day 2024 have been officially announced. The event is scheduled for Tuesday, July 16 and Wednesday, July 17, 2024. This is in line with previous years, as Amazon Prime Day traditionally takes place in the second week of July.

When was Amazon’s first Prime Day?

Amazon’s first Prime Day sale was held on July 15, 2015. The sale was created to celebrate Amazon’s 20th anniversary and was marketed as a “one-day event packed with more deals than Black Friday, exclusively for Prime members around the world.”

The event was so successful that Amazon decided to make Prime Day an annual event. Since then, the shopping holiday has expanded to include new categories and festivities, including free concerts.

What happens on Prime Day?

On Amazon Prime Day, you can shop a wide variety of deals and discounts by heading to Amazon and checking out the deals landing page. Many of these deals go live at midnight. Some of these deals sell out the next morning, so this is one sales event you’ll want to stay up late for.

Click the button below to see all the deals at Amazon now, ahead of Prime Day 2024.

Why does Prime Day last two days?

Prime Day was originally intended to be a one-day celebration, but Amazon has since expanded it to two days. This gives Amazon the chance to sell more items and offer additional deals and discounts for anyone who wants to shop. More time also means customers have a longer window to shop, all of which helps drive sales.

Two days also means that customers around the world and in different time zones can participate, while Amazon has more time to fulfill orders and put other items on sale. Since competitors have also started offering multi-day sales around the same day as Prime Day, Amazon has the chance to match what others are doing with a similar duration. (Walmart will often match Amazon’s prices during the event, and vice versa.)

Are the same Prime Day deals valid on both days?

During Prime Day 2024, deal availability will vary. Some deals will be available for both days, while others will be short-lived or exclusive to one day or the other. It’s best to keep checking back often to see what deals are available when you’re ready to shop, but if you see something you like, it’s a good idea to grab it before it sells out. Some of the best deals sell out in minutes.

Are Prime Day deals only available to Amazon Prime members?

Yes, Prime Day deals are exclusive to Amazon Prime members. The sale helps Amazon attract new subscribers while rewarding existing subscribers. Prime Day is promoted as part of a Prime membership, along with faster shipping, streaming media, and more. Prime members also get exclusive discounts.

If you plan to shop the sale, make sure you have a Prime membership. If you don’t have a Prime membership, Amazon is currently offering a limited time deal. Right now you can 3 months of Prime for only $7.50 per month. (Please note that some buyers may see a different introductory offer.)

After that, Prime membership costs $15 per month or $139 per year. Discounts are also available for students and qualifying government assistance program recipients (SNAP, Medicaid).

How often does Amazon Prime Day happen?

Amazon Prime Day is an annual event. It takes place once a year and has been held for nine consecutive years. It usually takes place in mid-July, although the exact dates can vary.


Think about Become a Prime member? We have all your answers to Prime Day 2024 covered — plus early amazon deals You can now shop for home gear, fitness, technology and more.


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