One of Samsung’s best TVs of all time is still on sale after Prime Day

If you’re looking for a TV with the best possible picture for watching movies and playing video games, you’ll be hard-pressed to find many TVs that are better than Samsung’s S90C OLED TV from 2023, certainly for that price.

The 65-inch version normally retails for $2,599, Amazon usually sells it for $1,997, and for Prime Day the Samsung S90C OLED is available for purchase for $1,597 (very close to its all-time low of $1,497). This deal is still live even though Prime Day is over.

There is a consensus in the TV industry and among TV reviewers that OLED TVs generally have better picture quality than the various versions of LCD TVs (LED, QLED and Mini LED are the latest versions). This is due to their excellent contrast, dynamic range, color intensity and ability to display the deepest black parts of an image.

The Samsung S90C OLED TV is last year’s model and will soon be replaced by the 2024 version. S90D (still on sale for $1,797 after Prime Day), but there’s very little difference between the two models. The 2024 version is a tad brighter, but you’ll only notice that if you put the two TVs side by side or if you put the TV in a very bright room.

Also: The best Prime Day deals still available

The other thing to keep in mind with the S90C is that it’s Samsung’s mid-range OLED. The 2023 top model is the S95CBut again, you won’t notice much difference between the S90C and the S95C, which costs $700 more at $3,299 but is also on sale for $1,697 after Prime Day.

The biggest advantage of the S95C is that it comes with Samsung’s OneConnect Box, which makes the TV thinner and provides an ingenious way to run just one wire to the TV if you’re wall-mounting it and want a sleek, minimalist look. However, picture quality between the two TVs is virtually identical. Again, the S95C is also slightly brighter.

Also: This Sony Bravia Is One of the Best TVs You’ve Never Heard of — and It’s on Sale

Nevertheless, I have been testing an S90C since late 2023, and it is bright enough to enjoy the best content. I tested it with some of my favorites, such as Dune, Tron LegacyAnd Avengers: Endgameand it offers an incredible picture to immerse you in the most cinematic stories. I have no hesitation in calling the S90C one of the best TVs Samsung has ever made.

There are very few downsides to the S90C, but I will mention a few things to keep in mind. I’m not too fond of Samsung’s built-in software and user interface that runs on its own Tizen platform, as it’s not very intuitive to navigate and doesn’t always do justice to the picture quality of streaming content. I’d recommend getting a Apple TV 4K or a 4K Chromecast with Google TV for a better user experience and streaming content that is better optimized to take full advantage of the S90C’s great picture.

As with most TVs, the sound quality onboard the S90C is mediocre, so it’s worth adding a soundbar to take advantage of this TV’s cinematic potential. I’d recommend the Samsung Q900C or the more affordable Hisense AX5125HI’ve tested both soundbars and the Samsung is great for big, booming sound, while the Hisense is a very solid option for the money and a significant upgrade over the built-in sound in pretty much any TV.

Also: The best TVs of 2024: tested by experts

Finally, I would like to mention another TV, the Samsung S95D. This is the 2024 version of Samsung’s flagship OLED. Before you invest in an OLED TV like the S90C, I should let you know that I consider the S95D to have the best picture quality of any OLED on the market, largely due to its non-reflective panel. Not everyone likes a matte finish, but the S95D’s is exceptional. It doesn’t detract from the image but rather enhances it, making it great to watch in a bright room. That’s why I named the S95D the best TV of the year. That said, even during and after Prime Day, the 65-inch version is only on sale for $2,897, $500 off its regular price of $3,397. So you could practically get two S90C TVs for the price of one S95D right now.

If money were no object, the two TVs I would most recommend right now would be: Samsung S95D or the Sony Bravia-9That being said, I consider the Samsung S90C and the Sony X90L the TVs that offer the best picture and features for the price.