Best Deals on Amazon Devices on Prime Day 2024

Amazon Prime Day is the retailer’s flagship sale that officially kicks off tonight (July 17) at 11:59 p.m. Right now, you can save on a bunch of tech, beauty, home appliances and more, but Amazon’s own-brand devices are seeing some of the biggest discounts.

Whether you’re looking for a Kindle e-reader, an Amazon Echo smart speaker, a Fire TV stick or a Ring video doorbell, our dedicated team of bargain hunters will bring you all the best deals right here in our Amazon Prime Day shopping guide. We’ll be updating this guide regularly until the sale ends.

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Of course, Amazon isn’t just slashing the price of its own devices this Prime Day. Everything from luxury mattresses and coffee makers to electric toothbrushes, laptops, headphones, TVs, Apple devices, and more has been slashed. Just remember that you’ll need to be a Prime member to access the discounts. Once you are, you’re all set.

Below you’ll find the best deals on Amazon devices you can find during the Prime Day sale.

Best Prime Day Amazon Device Deals 2024

The best budget video doorbell in our review – the model was praised for offering “great functionality for a lower price”. Our writer added that: “Setup is easy, as is installation – the app walks you through both.” It was also found to be “less intrusive than some others”. A great time to secure your home for less.

This is a great deal for the bargain hunters among us; the Amazon Kindle Paperwhite, our favorite tried-and-true e-reader, has been slashed in price by a good 20 percent. In our review, our tester said it had an elegant design and improved frontlighting, which is now “more subtle and adjustable in terms of warmth and brightness.” Our tester added that, unlike other Kindles, it uses “a newer type of e-ink, which makes for faster page turns and smoother transitions.”

There’s now nearly 40 percent off the Amazon Echo Show 5 , which our tech writer Alex Lee touted in his review as the best Amazon Echo for the bedroom . “The sound is leaps and bounds better than the previous model, with more thumping bass and louder volume,” he said. It’s also “fun to use as a digital photo frame,” he added, explaining that its new chipset makes it faster than ever.

Choosing between the Echo smart speakers is a tough one, but if cheap and cheerful is your watchword then the Echo Dot has to be it. This unmissable deal has made the gadget even cheaper, meaning it can now be yours for less than £30. “The Amazon Echo Dot is the baby of the Amazon Echo range,” our tester explained in his review, “but don’t be fooled by its small, bulbous and slightly squat size – this speaker will Alexify any room in your home on a budget, while still delivering decent sound and good smarts.”

Amazon’s most powerful streaming device yet is now priced at its lowest ever. The handy device fits neatly into your TV’s HDMI port and gives you access to all your favorite streaming services in ultra-high definition. Of course, if you’re an Amazon Prime member, you can enjoy the best TV and movie streaming there is to offer. Better yet, it can control compatible smart home devices like cameras and lights — all at the touch of a button.

The Fire Max 11 is nearly half price this Prime Day, offering “exceptional value” in our review, where it was named the best full-size budget tablet in test. Our writer praised it for its power, with a “bright, colorful” display and “very strong” battery life, plus it has “a sleeker, sleeker, more premium design than other Fire tablets,” they praised.

Here’s a brilliant deal on a Kindle e-reader for young bookworms. The Kindle Kids (2022 release) has been slashed in price to £79.99, a 24 percent discount. This model is essentially the same as the original Kindle and Paperwhite, but also comes with a protective case and a two-year warranty. “Best of all, every model includes a one-year subscription to Kids+, which is designed for children aged three to 12 and gives access to over 1,000 titles, plus over 100 audiobooks,” our tester explained in their review .

If you’re in the market for a pair of noise-cancelling earbuds and you don’t want to pay too much for them, listen up. The Prime Day sale has you covered with this deal on the Echo Buds (2nd Gen). Now reduced to under £50, they’re said to be comfortable and water-resistant, while offering premium sound and fast charging for up to 15 hours of playtime (with the charging case).

The Omni range offers a vibrant 4K viewing experience and vivid, true-to-life colours. It’s Amazon’s own brand of smart TVs and you can score an impressive saving of over £300 on this 55-inch model. Invest in Amazon’s smart TV and you can stream your favourite films and TV shows to your heart’s content using your subscription to Netflix and similar streaming platforms. What’s more, you can even call Alexa for hands-free TV. With such a huge discount up for grabs, what are you waiting for?

Even without that massive 56 percent discount, the Amazon Echo Pop smart speaker was praised in our review as “exceptionally good value.” You can use it to play music, podcasts, and radio, as well as answer questions and “run Alexa routines and turn on smart home devices,” our tester explained. They also praised it for being “fast and responsive, thanks to its improved processor,” and “one of the cutest Amazon Echo devices [they had] ever seen”.

Launched yesterday, the all-new Amazon Echo Spot is an Alexa-enabled smart alarm clock with a 2.83-inch gradually illuminating display that shows the time, weather and music, as well as flashing animations in response to certain phrases. You can also choose your own clock face and tap the device to snooze your alarm and customize the display as songs play. It’s currently 38 percent off for Prime members.

With a near-perfect four and a half out of five stars in our best gifts for 5-year-olds round-up , our tester said this is “perfect for keeping kids entertained on long journeys”. Not only is it much more affordable than an Apple iPad, but it also comes with a durable, drop-proof and shatter-proof case, plus a two-year warranty, for extra peace of mind.

Hailed as a “brilliant and affordable” entry point into home security cameras in our tried-and-true review , the Blink mini has been slashed 36 percent off, thanks to this early Amazon Prime Day deal. The indoor camera was easy to set up via the Blink app, according to our tester, and had “all the essential features you could want in an indoor camera, including two-way talk.” Plus, you can customize motion detection zones to monitor specific areas and have motion alerts sent to your smartphone so you’re always in the know.

Calling all homeowners: We’ve spotted a big saving that’s sure to generate some interest: 58 percent off the Ring Video Doorbell 3. An upgrade over the original Ring Video Doorbell 2, the new model features improved motion detection and a dual-band Wi-Fi connectivity option (for 2.4 or 5.0 GHz).

Here’s a Prime Day deal that Amazon has launched early. If you’ve never subscribed to Amazon Music before (or have in the past 12 months), the retailer is currently giving away five whole months of Amazon Music Unlimited completely free in honor of Amazon Music’s 10th anniversary. Amazon Music Unlimited offers access to over 100 million songs and podcasts ad-free, on-demand and in high-quality streaming audio. You’ll have to pay £9.99 per month once your trial ends, but you can cancel the subscription before it expires if you don’t want to continue your subscription. The deal ends on July 18 (the day after Prime Day).

Audiobook subscription service Audible is currently offering three months free to Amazon Prime subscribers who have never had Audible before (or have had Audible in the past 12 months). You can listen to thousands of handpicked Audible Originals, podcasts and audiobooks. Once your trial ends, an Audible subscription costs £7.99 per month, which covers one audiobook (per month) plus the above. The offer ends on 31 July.

When do Prime Day deals start on Amazon devices?

While Amazon launched a flood of early Prime Day deals ahead of the official Prime Day start, Prime Day officially kicked off on Tuesday, July 16 at 12:01 AM and will last for 48 hours, ending at 11:59 PM on Wednesday, July 17. The retailer announced that deals on its home security gadgets (that’s Ring doorbells) would begin on July 10, while deals on its Fire TV would begin on July 12.

Looking for more savings? Here are the best deals on Amazon right now