Monday June 24, 2024 10:00 am
Brick Lane’s iconic Beigel Shop is set to reopen this week, as the family owners behind the late night favorite reveal why it suddenly closed in February.
The well-known yellow-fronted supplier will start serving lo again on Wednesday, June 26, on the occasion of almost 20 weeks of closure.
This comes after the Brick Lane Beigel Shop – known as ‘the yellow one’ – saw its doors close in mid-February when a law firm took possession of the building.
At the time, there were many conjectures as to why it had closed its doors, with a letter from the company stating: “Please be advised that we have taken possession of the above-mentioned property. Any attempt to re-enter the said property is an offense and charges will be brought for trespass and criminal damage.
All inquiries regarding this property should be sent to Thirsk Winton LLP”.
The family that runs it has now opened up on why it closed, citing a combination of financial problems, internal disputes and health concerns.
In a statement released today, they announced the reopening of their “cherished family business” just a stone’s throw from the city.
It thanked supporters during a ‘challenging chapter’ of the closure of the Beigel Shop, which first opened in 1855.
Explaining why it was closing, the statement read: “Under the leadership of siblings Aron, David and Mazal, our family has poured their heart and soul into this establishment for decades, fostering connections and sharing fresh, warm beigels with generations of customers.”
Recently we have faced trials, including complex family dynamics and health issues that are common in many family businesses.
It was explained that the February closure was “a culmination of a long-standing family dispute over ownership of the building and subsequent rents, in addition to the health issues of our beloved father and uncle, Aron, who is still recovering from a heart attack and multiple strokes.
“Amid these difficulties, we are determined to move forward with renewed vigor and optimism,” they said.
Looking ahead to the reopening, the family said: “The younger generation, including Aron’s 22-year-old quadruplets and Mazal’s three children, are eager to continue the Beigel Shop’s cherished legacy by taking over the business.
“Yet, we recognize the financial hurdles that lie ahead, from doubled rent to machine upgrades and necessary renovations, including some electrical updates that contributed to our temporary closure.”
As well as bringing in the next generation, the company has also launched a GoFundMe campaign to “ease some of these financial burdens” while asking for donations, to help “rebuild our business and create a valuable piece of East London preserve heritage.”
The fundraising target has been set at £50,000, with three main fundraising targets. It is said that a new Beigel machine is needed as the ‘vintage’ machine often breaks down, slowing down production. It also needs shop repairs, as well as a brand new oven.
To encourage donations, it is offering a Beigel Shop tote bag to the first 50 customers who give more than £5.