Apple today launched a new Mac website designed to help potential customers find the ideal Mac. The “Help Me Choose” site asks users a few questions and then suggests the Mac that best meets the user’s needs.
Questions include what the Mac will be used for, the necessary daily supplies, information about the user’s creative pursuits, the need for portability, what peripherals will be used, and the budget.
Apple’s algorithm for suggesting a Mac takes all these factors into account, and doesn’t just offer buyers basic configurations. It will suggest memory and storage upgrades that could be useful, and it will also present options if your selected budget is a bit flexible.
The Help Me Choose website can be found under the Mac section of Apple’s website when you select the “Compare” option or the “Shop Mac” option and then “Shopping Guides.”
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