The British supercar brand returns to its cycling roots and launches the brand new Dash

When an email landed in my inbox from British sports car brand Ariel, famous for its Atom track car and Nomad dune buggy, I thought someone had confused me with another JC. Jeremy Clarkson and his duo of Top Gear colleagues may have been the team that introduced me to the Ariel brand, but this email was intended for me.

That’s because the Somerset, England-based brand is getting back into the cycling world after a 92-year hiatus.

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