Apple’s next-generation AirTag item tracker is on track for launch in mid-2025. Bloomberg‘, reports Mark Gurman.


In his latest “Power On” newsletter, Gurman discussed Apple’s work on the next-generation version of the ‌AirTag‌, codenamed “B589.” Apple is currently completing production testing with partners in Asia, and the new item tracker is still scheduled to launch mid-next year. The new model will apparently feature an improved chip and improved location tracking capabilities.

In October 2023, Apple analyst Ming-Chi Kuo said that mass production of the second generation ‌AirTag‌ had been delayed from the fourth quarter of 2024 to sometime in 2025. He believes that the new ‌AirTag‌ will have some sort of integration with Apple’s Vision Pro headset. , but he did not share more specific details. See our AirTag 2 manual for more information.

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